Topic: Cheez It Pop'd corn.

[8ullfrog]

Marketing line: Cheesy, light, & popped.

It's fuggin popcorn with cheese powder. I dunno what I expected. Better off going with crunch & munch, then you might be satisfied.

I don't even like popcorn, I am a damn fool.

I think I was expecting something like the ritz crisp thins, but seriously, it's just popcorn. I should have just bought Cheez it.

[6pairsofshoes]

Probably Kellogg's effort to enter the market for SmartFood and the other competitors in the cheesy popcorn market.  Safeway's O Organics popcorn is very good.  Addictive.  I try to stay away from it. Don't need the calories.