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Miscomprehension. It tastes like chocolate has never tasted before. Hershey's is similar in principle - it too tastes like chocolate has never tasted before (it tastes like dog poo). (... or at least like I would imagine dog poo would taste)Not clever, advertising. Most people never really listened to the words anyway as they were too busy lusting after the wench that was lasciviously fellating - whilst wearing wet clothing - the chocolate bar.(Either your autocorrect or mine - or maybe both - really doesn't like the word "fellating". You wouldn't believe the number of times that it autocorrected before I could get the word to actually stay!)
The smell of sodium?
a scatology joke featuring plutonium?
Several (I never remember how many)