Holy poo do I hate this thing.
First off, it's not mine, it's my mom's, but setting up all household tech is my burden.
The entire setup process is a long series of "No, I do not want to sign up for that".
The home screen is not intuitive, like android. I can't tell if they just jammed a faceplate on android or if it's running something else.
Signing in and registering was not difficult, but you have to jump through several "add your credit card now" hoops, which appear mandatory but can be bypassed.
Installing apps seems to use some sort of amazon checkout process, so I just have her watching youtube through the silk web browser that is built in.
The reason we went with Amazon instead of Samsung was price. I didn't want to pay what Samsung is asking for a current tablet, and the Fire 10 is $150.
It looks like I'm going to pay more though, as they enrolled her in the "special offer" that adds ads to the lockscreen.
Props to google though, I have security alerts set up to protect her from fraud, and I got those with a promptness.