Marketing line: Cheesy, light, & popped.
It's fuggin popcorn with cheese powder. I dunno what I expected. Better off going with crunch & munch, then you might be satisfied.
I don't even like popcorn, I am a damn fool.
I think I was expecting something like the ritz crisp thins, but seriously, it's just popcorn. I should have just bought Cheez it.